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New Name, Same Games: The World Games Birmingham Updates Official Moniker
International, Olympic-style event to now be known as The World Games 2022
BIRMINGHAM, Ala. (April 22, 2020) – The World Games 2021 Birmingham has a new name to go with its new date. With the announcement of The Games shift to July 7-17, 2022, organizers have decided that the international multi-sport event will officially become The World Games 2022 Birmingham.
“After careful consideration, we are excited to move forward as The World Games 2022,” said Nick Sellers, CEO of the Birmingham Organizing Committee. “Ultimately, we wanted to ensure consistency and brand recognition for our event. But more than that, our hope is that The World Games 2022 will stand for something more than a date on the calendar; that it will become a time of reconnection for our community and the world.”
The decision to adapt the moniker, which was made collaboratively between the Birmingham Organizing Committee (BOC) and International World Games Association (IWGA), comes after the International Olympic Committee postponed the Summer Olympics until 2021, but agreed to retain the name “Tokyo 2020.”
“The excellent relationship between the BOC, the City of Birmingham and the IWGA ensured the quick move of the 11th edition of The World Games to 2022. The flexible organisational structure of the event and our teams makes it easier to manage such a challenge in such a short time: we trust each other and know that we can lean on each other. These are the reasons that we could go back so quickly to our participating federations and partners, confirming for them the new dates for the Games, and also for accommodation, venues and services,” said IWGA CEO Joachim Gossow. “We look forward to organising The World Games 2022 in Birmingham, USA from 7th to 17thJuly in 2022,” he added.
The World Games 2022 Birmingham today also unveiled its new logo and website, which have been updated to reflect the rebrand. The redesigned website, TWG2022.com, also features an enhanced navigation and user experience.
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