Alfa Insurance joins The World Games 2022 as Corporate Partner

Alfa Insurance joins The World Games 2022 as Corporate Partner

High School Athletes and Coaches to be Honored on Athletes Night

BIRMINGHAM, Alabama (March 2, 2021) – The Birmingham Organizing Committee for The World Games 2022 (TWG2022) today announced Alfa Insurance as the newest corporate partner to join The World Games 2022 team.  The World Games 2022 is a multi-sport event that will take place in Birmingham from July 7-17, 2022.  An anticipated 3,600 athletes will participate in more than 30 different sports throughout The Games.

As part of the partnership, Alfa and The World Games 2022 will announce the Alabama High School  Male and Female Athlete and Coach Of The Year in conjunction with The Alabama High School Athletic Association (AHSAA) during Athletes’ Night on July 12, 2022.

As an outgrowth of the Alabama Farmers Federation, Alfa Insurance Companies began in 1946 to provide quality fire insurance to Federation members, who were primarily farmers. Since then, Alfa has grown to offer an excellent array of insurance coverages including life, property and automobile to its clients and has also become known for superior customer service. Alfa and its affiliates now provide insurance and other financial services to more than 1 million customers in 11 states.

“Alfa has a long history of supporting youth sports, including an ongoing sponsorship of the Alabama High School Athletic Association,” said Alfa Insurance President and CEO Jimmy Parnell. “To honor some of our state’s best athletes during a once-in-a-lifetime event like The World Games is an incredible opportunity. This will be a lifelong memory for those athletes and for those of us at Alfa as well.”

The World Games 2022 CEO Nick Sellers said his staff is thrilled to have Alfa, a mainstay of the Alabama business community, on board.

“Alfa and the thousands of Alfa employees across Alabama represent the gold standard for supporting communities,” Sellers said. “Their longstanding commitment to youth and amateur sports is a great fit for this partnership.  The World Games 2022 will be a special moment for our state and country as we reunite to watch some of the world’s best athletes compete. We are proud to have Alfa as our partner in this historic moment as we showcase Alabama to the world.”

Steve Savarese, executive director of the AHSAA, said being able to honor high school athletes and coaches on a stage like the one provided by The World Games is an opportunity that doesn’t come around often.

“These kids and coaches will never forget something like this,” Savarese said. “We’re extremely grateful to The World Games and Alfa for putting this together. Involving local athletes and coaches in a global event like The World Games shows how committed the organizing committee is to the community they are serving.“

With the announcement, Alfa joins a strong list of local and national brands partnering with The World Games 2022. The full list of corporate partners can be viewed HERE.

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ABOUT THE WORLD GAMES 2022

The World Games 2022 Birmingham will be an extraordinary Olympic-style sports experience where elite athletes from all over the world compete for gold in 34 unique, multi-disciplinary sports. Featuring 3,600 athletes from more than 100 countries, the international event will unite global fans with the Birmingham community in 25+ unique venues around the greater metropolitan area. The World Games 2022 Birmingham, which marks the 40th anniversary of the event, will take place from July 7-17, 2022 and will generate an estimated $256 million in economic impact. The World Games was established by the International World Games Association, an organization recognized by the International Olympic Committee. For more information visit TWG2022.com or find us on Facebook, Instagram or Twitter.